Fisher didn't see any news value in the antic, but it hit a nerve in one former Steelers coach.
"Why would it be a big deal? That if we play [the Steelers] again, they'll play harder? I don't think so," Fisher told ESPN senior NFL analyst Chris Mortensen. "They always play hard.
"I mean, I know we weren't happy to have 10,000 people in our stadium waving those yellow towels. It's a tremendous commentary on the great fan base the Steelers have, but I'm sure our guys didn't like it. They're a good football team. They have our respect, and I'm sure we have their respect. But this isn't a big deal to me."
Not for Bill Cowher. A CBS-TV studio analyst since resigning as Steelers coach nearly two years ago, Cowher became animated on the air while watching Bulluck and White trample the towel after Tennessee's 31-14 victory in Nashville clinched the No. 1 seed and home-field advantage throughout the playoffs.
"No disrespect to the Pittsburgh Steelers organization or the players on that team," Bulluck said Monday on "ESPN First Take," referring to the towel stomp. "It's not anything personal or disrespectful. It's just the attitude you've got to take" in a game of such magnitude.
The moment produced a flashback for Cowher, who was well known for his competitiveness and respect-the-game mentality while coaching Pittsburgh from 1992 to 2006.
"That looks like a pregame talk the night before to me," Cowher said, his eyes lighting up and his voice rising. "If [we'd] meet in the postseason, I know what I'm pulling out the night before the game."
NFL.com Video
Watch highlights from the Tennessee Titans' 31-14 win over the Pittsburgh Steelers.
Cowher admonished White by saying, "You've got to learn. ... I wouldn't do this, I wouldn't go there," and said Bulluck should know better because "you are a veteran, Bulluck."
Cowher's implied message to the Titans: There's a way to win in the NFL and that wasn't it, and you might regret the sideshow should the Steelers return to Nashville for the AFC Championship Game in four weeks.
The Titans' lack of respect for the Steelers' symbol almost seemed enough to motivate Cowher to return to the sideline, if only for one game. Almost.
"I don't care, I don't care. ... That's just our stand," Bulluck said. "Anybody that's going to come through here in the playoffs, we plan to stomp them out."
Still, Cowher emphasized, "It's one game, it's one game," and the Titans' victory will have no effect should the teams stage a rematch.
Cowher was speaking from experience.
Three years ago, Bengals receiver T.J. Houshmandzadeh wiped his shoes with a Terrible Towel after Cincinnati won 38-31 in Pittsburgh in early December to all but clinch the AFC North. When the teams met again a month later in Cincinnati, the Steelers -- motivated by Houshmandzadeh's shoe-wiping display -- won 31-17 for the first of their three conference road playoff wins that led to the Super Bowl.
Afterward, a revved-up Cowher was caught by NFL Films mocking the Bengals' "Who Dey" chant in the locker room by yelling, "We Dey, We Dey, We Dey!"
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