Owner Bud Adams even got in on the act.
The 86-year-old Adams was seen throwing an emphatic series of middle fingers from a luxury suite at LP Field in Nashville, Tenn., after the Titans (3-6) had secured the blowout over the Bills (3-6), which included 24 straight points in the fourth quarter.
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According to The Associated Press, the NFL was looking into the hand gestures Monday.
Titans cornerback Cortland Finnegan, whose fellow defensive backs Vincent Fuller and Roderick Hood scored the last two touchdowns with interception returns in the final three minutes, said he was all for it if Adams was enjoying himself.
"I don't know if he did it, but I condone fun things," Finnegan said, according to The Tennessean. "If he was having fun doing it, then by all means, do what you do."
Adams can be seen in a YouTube video flashing the hook 'em sign of the Texas Longhorns, who Titans quarterback Vince Young played for, before extending each hand with the middle finger individually, then together, after pointing toward the Bills' sideline.
The Tennessean reported Adams was seen making the gesture again on the field after the game.
Titans linebacker Stephen Tulloch said Adams' presence was an encouraging sign.
"He is a cool owner and it is good to see him around here supporting us," Tulloch said, according to the Nashville newspaper. "To have an owner like that, it's cool."
Tennessee Titans owner Bud Adams tells coach Jeff Fisher he wants Vince Young to start
