Dallas Mavericks owner Mark Cuban said Tuesday night that he is considering the idea of playing an occasional home game in the $1.2 billion stadium.
"There would be a lot of strategic reasons, in addition to potentially economic reasons, to play a game over there," Cuban said before the Mavericks' road game against the Oklahoma City Thunder. "You could bring in twice as many fans, so economically it'd probably work out, and it'd be a unique attraction for people who wanted to come play for the Mavs."
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Cuban, who said regular season or playoff games are possibilities for Cowboys Stadium, has been thinking about the idea since Sunday's All-Star Game there. That game was attended by 108,713 fans, shattering the previous record for a basketball game.
"It wasn't something even to consider until we saw how the thing came off Sunday," Cuban said. "We really didn't have any idea of what to expect."
Cuban has yet to discuss the idea with NBA commissioner David Stern or Dallas Cowboys owner Jerry Jones. Jones, who is attending the Winter Olympics in Vancouver, was not available for comment Tuesday night.
The Mavs have an NBA-best 341-game sellout streak at the American Airlines Center, which has a capacity of about 19,200 for basketball games. Cuban said he doesn't believe playing the occasional game in a different venue would sacrifice homecourt advantage.
"You couldn't do it all the time for a lot of different reasons," Cuban said. "But it could [improve homecourt advantage], depending on how you did it. You'd have to make some modifications. You wouldn't necessarily have people all the way up top. You'd just do it kind of for the uniqueness of it every now and then."
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